A reserve auction has a secret minimum price that you’ll accept in order to sell your car. If your reserve isn't met, the car does not sell. We'll work with you to agree on a fair reserve price during the submission process.
An auction without a reserve means that the car will sell to the highest bidder at the end of the auction regardless of price. We've found that cars offered with no reserve get more bids, more interest, and more attention.
A seller, will have the option to lift the reserve an hour prior to the end of the auction, potentially attracting more buyers. This can increase visibility and interest in the listing.